The aim of this brief was to create a luxurious, sensorial piece of packaging for the Chivas Regal 18 whisky. The packaging had to be appealing to the ‘modern gentleman’. Taking the target audience into consideration, I decided to loosely base the sensorial experience of the packaging on the experience of that of a a luxury car - using materials such as leather with blue detailed stitching for the outer shell, and blue carbon fibre for the interior.