'Shift'

Wheelchair User Awareness Campaign

The aim was to create an awareness campaign for wheelchair users, to encourage people not to treat them any differently than they would a non-wheelchair user, and to see them for the person they are. I realsied that I needed to create a campaign that was straight to the point, yet subtle and and not too ‘in your face’ or overly patronising.

I used various reveals to portray the simple message of my campaign, to 'See the person' for who they are, and to ingnore the fact that they are a wheelchair user.